Social media is forever changing which makes it easy to miss an update from time to time. Twice a month, we look into three of the latest key updates from the past few weeks from the various social media giants. Here’s what’s been happening recently…

Instagram Tests New AI Chatbot Experience in DMs

It’s rare you’ll find a tech trend that Meta didn’t like, and generative AI is no exception, with the company currently developing various new generative AI tools for Facebook, Instagram and WhatsApp. And while we’ve already seen examples of generative AI tools to help create Facebook ads, visual prompt tools for Instagram stickers, and multi-modal AI advancements, Instagram’s also developing a new AI chat option, which looks similar to Snapchat’s My AI tool.

As you can see above, shared by app researcher Alessandro Paluzzi, Instagram’s currently developing a new AI chat option that would enable you to ask questions of an AI system within any chat thread.

You’d be able to ask questions of the AI tool in-stream, while it would also be able to give you advice on how to write more effective messages.

By typing @ai into the chat field, you’d be diverted to its AI chatbot, which would be available to answer your questions at any time. So, much like My AI, the bot will incorporate AI responses into a discussion, adding another element to your Instagram DMs.

With more conversation on IG has been switching to DMs, and users posting fewer Stories and feed posts than they have in the past, Instagram’s been looking for more ways to expand on its messaging options, and this could help feed into that trend, merging with usage behaviours.

Do you think this would be a useful feature? Or should we be concerned with how fast AI is moving online?…

TikTok Outlines Key Creative Considerations for Effective TikTok Content

Looking to get more out of your TikTok marketing efforts this Summer?

This could certainly help – this week, TikTok has published a new set of ‘Creative Codes’, which are six essential elements that you need to consider in your TikTok outreach approach.

As explained by TikTok: “Our Creative Codes are six essential tips for creating TikTok ads that capture your audience’s attention and drive impact. Each of these recommendations is backed by extensive research and meta-analysis.”

The six elements cover formatting, story structure, sound, and more, providing an essential framework for TikTok content success.

You can read TikTok’s full overview of its Creative Codes here, or check out the summary infographic below. Essential considerations for all TikTok marketers!

Twitter to Take On LinkedIn?

Twitter looks set to challenge LinkedIn and make its next steps into facilitating job posts and applications, with a new ‘Twitter Recruiting’ element now being built into the back-end code of the app.

As you can see below, shared by app researcher Nima Owji, Twitter’s working on a new element that would enable verified organisations to post job openings in the app, in order to advertise them on Twitter direct.

The job listings will be displayed on the company’s Twitter profile, with a link back to an application page on their website (or third-party provider).

It’s another step in Elon Musk’s mission to evolve Twitter into an ‘everything app’, which, in his view, will see Twitter – or ‘X’ as he’s increasingly referring to it – facilitate all sorts of additional functionalities, including content hosting, creator revenue share, payments, job posts, even dating, potentially, as part of the broader plan. It’ll be interesting to see how this one pans out!…

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