Have you been lacking reach on your instagram lately? If you’re wondering which types of content are working best right now, then here’s 3 organic ways for you to experiment with to help give your content the reach it deserves…

Collaborative Posts

In most cases, only users who follow your account will see your account’s content in their feeds and if your audience is on the small side or if your reach tends to be low, we suggest you use native tools to get your content in front of more people.

With Instagram’s Collaboration tool, you can partner with another business or creator to produce content. When you invite your content creation partner via the Collaboration tool, the post automatically displays on both accounts’ grids. It can also display in both accounts’ followers’ feeds, which means this tool can easily increase reach by delivering to your combined followers. See the example below with a collaborative post we did with our sister company SCS Studio…

Keep in mind that content using this tool should be a true (i.e., unpaid) collaboration. If you pay a brand partner or influencer to create content, make sure they use the Branded Content tool to add a Paid Partnership tag instead. Failing to do so, could flag your account for a breach of T&C’s.

Relevant Hashtags

Adding viral hashtags to your content is unlikely increase your reach as such. However, adding relevant hashtags to your content does help you maximise opportunities to display your content in various feeds. In turn, that can increase reach and drive discovery.

When you add relevant hashtags to content, it can appear in those hashtag feeds and on those hashtag pages. Anyone searching for those hashtags may discover your content and anyone following those hashtags may spot your content in their feeds.

If your content is especially engaging, it may also appear on the hashtag’s top-performing tab. Since top-performing content appears first on any hashtag page, this placement could drive additional discovery.

For best results, avoid using overly popular hashtags that already have a lot of competing content. Instead, aim to use hashtags with more than 10,000 but less than 1 million uses. You can check usage levels by searching for a hashtag and visiting its page.

Searchable Text

Another way to help Instagram deliver your content to your ideal target audience is to add as much context as possible. If you aren’t already, use relevant keywords in post and reel captions. When you add keywords and key phrases, you tell Instagram what the content is about and increase the chance of it appearing in a relevant Instagram search.

But don’t stop there! You can also improve searchability and increase reach by adding on-screen text and reels captions.

If you typically add these elements with a third-party tool prior to publishing, experiment with using the Instagram app or another native tool like Business Suite to add text and captions.

By increasing your reach, you will naturally increase your engagement too. Keep experimenting with the above and remember – have fun with it!

Don’t have the time or in the house expertise to regularly update your social media profiles or maintain a consistent social presence? Or perhaps you’re not getting the results you need to achieve from your social accounts? Contact us, and let’s talk social…