With over 689 million users as of January 2021, TikTok has established itself as one of the most significant social media platforms over the last 18 months, and this month they have really taken their brand presence with sports fans to the next level. This summer will see TikTok become the first social media platform ever to sponsor a major global sporting tournament, with them partnering with UEFA EURO 2020. ⚽️
WE’RE OFFICIAL SPONSORS OF @EURO2020! AND THIS IS HOW WE’RE FEELING! #TikTokEURO2020 (footage from the past ) pic.twitter.com/QLXL7dwrvd
— TikTok UK (@tiktok_uk) February 11, 2021
You can get an idea as to how well football content has been performing on the platform, and how important is has become to them, with the hashtag #football generating more than 70 billion views. It really has become the new home ground for football content. Players and teams alike have been posting great content from matches and behind the scenes for their followers. A prime example of this is the England team, who used their hashtag: #ThreeLions. With several football teams following suit with their own hashtags.
With all this material, fans are spoilt for choice. Speaking of football players, famous players such as Sergio Ramos and Robert Lewandowski have really taken to this app, showing us their skills and celebratory dance routines. We need music to demonstrate our own renditions of these dances. But don’t panic, because Gini Wijinaldum has us covered as he posted his very own playlist in one of his uploads.
TikTok’s New Euro 2020 Features
TikTok will be launching a range of exciting new features to celebrate this sponsorship with UEFA. We can expect to see new challenges with hashtags, more live streams, new sounds for football fans and impressive AR effects. All of these new features offer creators the opportunity to create fantastic content to promote upcoming matches with their own twist.
The celebration of this sponsorship does not end there, as the TikTok football community now have the chance to determine what should be the name of TikTok’s partnership with UEFA EURO 2020. So, as TikTok plans to request the best innovative ideas from their football community, what would you call it?
Keep your eye out for the official TikTok account for UEFA EURO 2020, which aims to encourage and amuse the millions of football fans turning to the platform for football clips. For their viewers, the account will have special behind the scenes videos, live content, and great throwback content.
It’s official. We’re on TikTok! #EURO2020 | #TikTokEURO2020
— UEFA EURO 2020 (@EURO2020) February 11, 2021
This new content will be accompanied by current popular sports content from TikTok. Including, #SoccerAidSkills with UNICEF and #BackInTheGame to welcome back the Premier League. In order to meet the demand for content and keep up to date with their fans, more and more football teams, including Manchester United and Juventus FC, are jumping on this trending platform. This new partnership is likely to result in unmissable content for fans of football. If you’ve not yet signed up to TikTok but can’t wait for the big kick off on Friday, then now certainly is the time to join the ever-growing football community of TikTok if you don’t want to miss out on this exclusive content.
Keep your eyes open for more new features in honour of this sponsorship!
