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8 March 2022

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Celebrating International Women’s Day 2022 at SCS

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March 8th marks International Women’s Day; a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. Significant activity is witnessed worldwide as groups come together to celebrate women’s achievements or rally for women’s equality. This year’s theme is all about breaking the bias with #breakthebias being the hashtag used across social media today.

We are proud to have a team full of talented and inspiring women leading South Coast Social, with Managing Director Clare Groombridge Founding the company in 2015. While IWD means many things to many people, we discussed what it means to the girls at SCS and asked their thoughts on #breakthebias.

Clare Groombridge – Managing Director

“This International Women’s Day, I’m proud that I lead a team that not only was founded by a woman, but has a female senior team and female majority in the team. Social media tends to be a female dominated industry but that’s not the same across all industries – last year in the UK 25% of pitch decks received by VCs include one or more women founders, 17% of investments went to startups with one or more women founders, and only 11% of investment value went to teams with one or more women founders.

However statistics show – firms with women in senior roles performed better than male-run companies by almost 40%, at least 87 female cofounders have overseen successful exits (over over 20m) in the past 15 years across Europe, including 19 female-led IPOs and up to £250 billion of new value could be added to the UK economy if women started and scaled new businesses at the same rate as UK men.

We don’t want a ‘seat at the table’ – we want half the seats at the table. So here’s to all the amazing women, not just today but every day, especially those who are taking risks to pursue their dreams!“

Christina King – Head of Social Strategy

“We’ve made so much progress over the last 100 years, but gender bias creeps up on us everywhere. One of my main worries is what happens when I eventually have a family. Unfortunately, studies have revealed the assumption that if a woman is carving out some time for flexibility, she is not as committed and focused on work. This is ridiculous! Surely we’ve learnt by now that women are masters of multitasking?”

Emma Jones – Head of Training

“We are incredibly lucky to be living at a time when choice for women exists but we are not yet at a stage where we are equal. I experience it myself all the time, when I’m balancing work and home life I’m neglecting my parenting responsibilities, when I spend time away from my children people ask, ‘Who has the girls? Is their Dad babysitting?’. I’m fortunate enough to be recognised as a co-parent within our setting but society has this idea that to be a good woman is to be good for other people.
The ‘happy Mum, happy baby’ notion goes out of the window as soon as your children grow but there needs to be more recognition that understanding how to make yourself happy, understand your needs, your dreams and your ambitions is incredibly important. The bias I experienced for building a career with young children has been apparent and I do not feel as if this would have been the case if I were a man. Thankfully I work with and surround myself with strong, like minded women and I have the incredible opportunity to be able to show my girls that they can work for and achieve anything they want in life and being a woman is the last thing that should ever hold them back.”

Estelle Birch – Social Media Manager

“In the future, there will be no female leaders. There will just be leaders.” – Sheryl Sandberg

“International Women’s Day is a fantastic opportunity to celebrate both the women around us, and across the globe, and all their accomplishments. In addition to this, it’s a crucial time to acknowledge the ever present bias and stereotyping of women.

Over the past 50 years, women have been taking the business industry by storm, but have been labelled “She-EO’s”, “Mompreneurs” and “Girl Boss”. We don’t see males in the same roles being called “Dadtrepeneurs”, “Boy Boss” or “Men in Business” – see how silly it sounds? That’s why this years theme to #BreakTheBias will hopefully help to create a gender equal world.”

Mandy Townsend – Social Media Manager

“It’s crazy to think that only 60 years ago women couldn’t attend certain universities or get a credit card. I’m so glad I was born a few decades later so I can have a career and even do simple things like go into a pub. But I still come across people in real life and on social media that believe I should stop writing this, find a husband and pop out some babies while cooking him a roast dinner. Unfortunately, some of those people are in positions of power like managers, politicians and even police. This is why days like International Women’s Day are still relevant. We’ve come a long way but some people still need to be reminded that women deserve to have the same choices and opportunities as men. We still need to break the bias.“
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