International Women’s day is here, and it’s time we let them know how much we appreciate them. Every year on March 8th, IWD is observed, and it’s a noteworthy celebration. IWD is a day to reflect on the progress women have made and to focus on how much further we still have to go, with this year the focus being on #EmbraceEquity
IWD is one of the most frequently celebrated days in which women are acknowledged for who they are. The day celebrates their liberation and progress towards equal rights. As a brand, you can join in this celebration by sharing posts that resonate with your audience and showing off achievements within your own team from female employees.
Show your support for women and their accomplishments by sharing one of these social media post ideas:
Highlight a Woman Who Has Inspired You
From Rosa Parks to Oprah Winfrey, countless women have inspired us throughout history and made an impact in the world. Consider sharing a post/story about one of your heroes or a woman who has inspired you in some way – explaining why she means so much to you. Use this post to encourage your followers to share the women who have inspired them to generate a train of engagement.
Raise Awareness About Women in Your Industry
International Women’s Day is a great chance for you and your company to tell the contribution of female innovators in your business and raise awareness of their significance. Many women have helped create the world we live in today, yet they are frequently overlooked or only mentioned in passing. Use your social media platforms as a source of inspiration, a place that pays homage to the pioneers and enables your followers to learn something new.
Publish a Female Staff Interview
Women’s day is the perfect time to showcase your company’s female employees in the form of an interview. Consider publishing a staff interview with one of the female employees in the shape of a Reel. This can help humanise your brand and show that you celebrate and support women in all aspects of the business. You can also publish a blog post or article highlighting the accomplishments of women in your industry, just like this!…
Share a Women’s Day Quote
Quotes are also a great way to inspire and engage your followers on social media. For IWD, consider sharing quotes that celebrate women and their accomplishments and quotes that resonate with your business. There are plenty of inspiring quotes out there from powerful women, so find one that inspires you and share it on your social media channels.
Promote a IWD Sale or Giveaway
If you have products to sell, IWD is the perfect opportunity to run a special sale or giveaway for your female customers. Show your appreciation for their support by offering them a special discount or free product on the purchase of a specific product. You can also use this post to promote products designed specifically for women.
Share Stories of Women Entrepreneurs
IWD is the perfect opportunity to share the stories of women who have started their own businesses and inspired you to launch your own. These women are often overlooked, but they are a powerful example of what can be achieved when you put your mind to it. Share the story of one such woman and explain how she overcame the challenges she faced. You can also use this post to provide advice for aspiring female entrepreneurs.
Use your Women’s Day social media post as an opportunity to raise awareness about the women in your industry who are making a difference, and don’t forget to use all the relevant hashtags; #iwd #internationalwomensday23 #embraceequity
