The global professional networking platform LinkedIn, which has recently reported more than 722 million users, ‘ensures that three people are hired every minute’ and new features make it easier for nearly 40 million job seekers to indicate they’re looking for their next opportunity, according to Microsoft CEO Satya Nadella.
Given more people are looking for work amid the COVID-19 pandemic, it’s little surprise that LinkedIn has seen increased usage, with parent company Microsoft reporting that the global professional social network saw ‘record levels of engagement’ (up 31%) in the most recent quarter.
The findings are listed in Microsoft’s FY21 Q1 report, which the company published this week, outlining its key performance highlights in the period.
More professionals are turning to LinkedIn Learning to increase their knowledge capital, watching more than 1 million hours of content each week – more than double the amount a year ago.
“In marketing solutions, advertiser demand on LinkedIn returned to near pre-Covid levels, up 40 per cent year-over-year, as marketers use our tools to connect with professionals ready to do business,” Satya Nadella said during the company’s fiscal Q1 earnings call on Tuesday
“Organisations continue to tap into the combination of LinkedIn Sales Navigator and Dynamics 365 to ensure salespeople have the context they need to sell remotely,” he said, adding that the company saw record levels of engagement again this quarter.
“We launched our most significant redesign, with a streamlined search and messaging experience, as well as new ways of connecting and sharing with Stories,” Nadella added.
Microsoft-owned LinkedIn last month went for a brand new look and feel in nearly five years, powering its community with Snapchat-like Stories, video integration with Zoom, BlueJeans and Teams, rebuilding Search feature and more.
Earlier this month, LinkedIn launched the ‘Stories’ feature which allows members to publish photos and videos up to 20 seconds long that will be visible on their profiles for 24 hours before disappearing.
The platform also introduced a new, streamlined search experience, which will introduce a blended search results page with defined recommendations organised by people, companies, schools, content, and online events.
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