Could this be the update that sees Threads reignite its huge early interest? This week, Meta has announced that a Threads web app is being rolled out to users from Friday, which will provide a means to view, post, and engage with Threads posts from your desktop PC.
As you can see below, if Threads for web is available to you, you’ll now see new log-in info on the main screen here.
Once you’re logged in, you’ll be able to access the main Threads feed, and post to the app.
The current version of the app, which has been in testing over the past few weeks, is fairly limited in functionality right now, with no search or post scheduling features available in the initial build. But those are coming, as Meta looks to capitalise on the opportunity created by Elon Musk’s various changes at Twitter/X, which saw Threads gain 100 million members in record time when it launched early last month.
Which is why social media analysts are still keeping a close eye on Threads, even though its usage has declined significantly of late. The initial interest in the app shows that there is significant desire for a viable Twitter alternative, which suggests that opportunity remains for Threads, if Meta can get it right.
The lack of a desktop posting process has been a key missing ingredient, as journalists haven’t been able to keep an active Threads window open to monitor activity, or post to the app as they manage their other platforms. Businesses too have been limited in this respect, which is why this could be a key development, and could re-ignite interest in the app.
Or we’ll find out that the simplified Threads account creation flow, linked to people’s Instagram accounts, was the real secret sauce to its rapid rise. Maybe, people just created a profile because they could, but they’re not going to be coming back to the app.
It’s still too early to tell what that initial interest actually meant, but as more functionality and options are added, we’ll discover whether Threads is a legitimate option, or if was just a random blip, that’ll eventually be shut down like Meta’s previous Threads app.
The Threads web app is being rolled out from this week. When you get access, you’ll be able to log in here.
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