Over the last few years, having a solid online social media presence has gone from being a bonus to a complete necessity. Social media accounts are usually either managed in-house by individuals or some businesses look to out-source the responsibility and hire a social media agency. There is a common misconception in the world of social media, in that many businesses make the mistake of thinking it’s an easy task that doesn’t need much attention – but nothing could be further from the truth!

If you’ve not responded to a message or comment in efficient time, new customers can be lost pretty quickly. If you haven’t shared a post in a while, people might think you’re not open or taking orders.

A social media agency can help you to create and share regular, optimised content as well as engaging with your current followers and getting you new ones. Plus onboarding with one is usually quicker, cheaper and easier for you than hiring another member of staff.

Whether you’re looking to increase sales, brand awareness or both, a social media agency has the knowledge and expertise to help you to get real results.

Here are 5 reasons why you should consider hiring a social media agency for 2023:

1. Strategy & Planning

Firstly, the agency should analyse your current social media performance and your competition. They may provide suggestions for how to improve your social media presence going forward – whether that’s a full strategy document or just sharing ideas.  At this stage, you can let them know your goals and budget so they can come up with a detailed content plan and demonstrate how they will execute it, if you choose to use their social media management services.

2. Brand Recognition & Promotion

Social media agencies have the knowledge and expertise to get a brand noticed and kickstart online conversions. They should also know all about social media influencers and which platforms best for different businesses.

It is an agency’s top concern of working with any client to ensure that their social media is on-brand and thriving. They will make sure you’re sharing high quality content on the right channels at the best times to see more results and help you achieve your targets.

3. Goal Achieving & Time Saving

Many businesses make mistakes when experimenting with their social media marketing and a lot of these are unsure of what else to try in order to achieve their goals.

A social media agency will put a plan in place based on your budget and your goals. They will also measure results and regularly evaluate performance for you, leaving you more time and resources to focus on other important aspects of your business.

4. Social Media Tricks & Tips

Social media platforms are changing every day and it’s getting even harder to get your posts seen for free. It is the job of a social media agency to stay up-to-date with these changes, beating the ever-changing algorithms and jumping on the latest tools and trends for you. No more randomly boosting posts!

A social media agency can also help you with social media advertising and content specific photography. With advertising, they can set up and target your social media ads so that they use your budget effectively and achieve the results you want for your business. They’ll also be able to used their experienced eye with creating content, in achieving high quality photography to portray your culture and products on social media.

5. Dedicated Team

Creating content as well as posting and responding on social media can be very time-consuming. But when you hire a social media agency for this job, they spend 100% of their time dedicated to your social media marketing. Also when you hire an agency, you’re not getting just one person – but a whole team of experts!

Effective social media is an essential part of your marketing strategy. If you’re interested in making better use of social and achieving results for your business, we’re currently taking on new clients on a no-contract basis. 

Contact our team today for a free, informal chat.