Let’s be honest – your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose work builds and maintains it: your employees. This is where creating a “meet the team” social media post series come into play, to highlight employees who play a crucial role in shaping your brand – from your culture, to your content and to your finished products.

What is a “meet the team” social media post?

Meet the team social media posts describe content posted on your brand’s social channels dedicated to your employees. some examples include:

• Welcoming new hires to your team
• Celebrating major milestones including promotions, work anniversaries and awards
• Highlighting your team members doing exceptional things outside of work—from acts of community service to running a marathon
• Going behind the scenes to show your social audience (and prospective teammates) what it’s like to work at your company.

No matter what kind of meet the team post you create, wether it’s a ‘day in the life of’ reel, or a Q&A blog, the most important thing is to make your well-deserving employees the stars of your series. Allow their expertise, work ethic and achievements to shine.

The benefits…

Think about it – at your company right now, there are likely to be endless examples of compelling employee stories. By passing the mic to your team, you can make those stories a vital part of your brand reputation and stand out as a great place to work.

These posts will humanise your brand, help your clients and customers better connect with and make a deeper connection with your brand and its employees. They’ll also create opportunities for more engagement on social media because your employees will often share these posts and their followers will engage with the post too, boosting your company culture and morale, and creating stronger bonds with your employees in the process.

Why not ask your employees some questions and feature a meet the team blog series too?

Here are some examples…

• How long have you been with X organisation?
• Why did you join X organisation?
• How do you achieve success in your role?
• What is the best advice you’ve ever received?
• Tell us about your career path.
• What do you love most about what you do?
• Tell us a surprising or a fun fact about you.

These kinds of posts can also be excellent content for recruiting purposes, so a good place to house them would be in the recruiting section of your web site if you’re looking to hire someone new.

Important: Make sure you choose employees at all levels of your company, so you have a broad cross-section of perspectives represented in this series. Try this out and let us know how it goes!

A meet the team social media series is part of an effective social media strategy. If you’re interested in making better use of social and achieving results for your business, we’re currently taking on new clients on a no-contract basis. 

Contact our team today for a free, informal chat.