July is here, and it’s time to make your Instagram feed shine like never before. Whether you’re looking to boost engagement, reach new followers, or simply keep your current audience entertained, we’ve got a treasure trove of content ideas to help you make the most of this vibrant summer month. So, let’s dive in and get those creative juices flowing!

1. Celebrate World Emoji Day (July 17)

Who doesn’t love emojis? They’re fun, expressive, and perfect for adding a splash of personality to your posts. For World Emoji Day, consider running a contest where followers share their favourite emojis in the comments. You could also create a fun quiz in your Stories where followers match emojis to phrases or situations. Don’t forget to use vibrant visuals and interactive elements to make the day even more engaging!

2. Highlight Summer Essentials

July is the heart of summer, making it the perfect time to showcase your summer essentials. Whether it’s beachwear, sunscreen, picnic setups, or refreshing beverages, create posts that highlight your favourite summer products. Use carousel posts to show off different items, and include short reviews or personal stories to make your recommendations more relatable. Engaging captions and bright, sunny visuals will make your followers feel the summer vibes.

3. Share Behind-the-Scenes Content

Your followers love to see what goes on behind the scenes. This month, take them on a journey through your daily operations. Share Stories or Reels that give a peek into your workspace, team meetings, or the creative process behind your content. Authentic, behind-the-scenes content can humanise your brand and strengthen the connection with your audience.

4. Host a Summer Giveaway

Everyone loves a good giveaway, and summer is a great time to host one. Partner with complementary brands to offer an exciting prize bundle that screams summer fun. To enter, ask followers to like the post, tag friends, and follow your account. This not only boosts engagement but also expands your reach. Announce the winner with a celebratory post, and consider sharing their story to add a personal touch.

5. Create Summer Recipe Posts

Food and drink content always performs well on Instagram. Share your favourite summer recipes, whether it’s a cool cocktail, a refreshing salad, or a delicious BBQ dish. Use high-quality photos or videos to showcase the steps, and provide clear, easy-to-follow instructions in your captions. Encourage your followers to try out the recipes and tag you in their creations.

6. Tap into Trending Challenges

Keep an eye on trending Instagram challenges and participate in the ones that align with your brand. Whether it’s a dance challenge, a photo trend, or a quirky hashtag challenge, these trends can significantly boost your visibility and engagement. Make sure to add your unique twist to stand out from the crowd.

7. Promote National Ice Cream Day (July 21)

Who doesn’t love ice cream in the summer? National Ice Cream Day is a fun and light-hearted theme to incorporate into your content plan. Share your favourite ice cream flavours, create polls to see which ones your followers love, or even partner with a local ice cream shop for a special promotion. Use vibrant visuals and playful captions to capture the joy of this delicious day.

8. Feature User-Generated Content

User-generated content (UGC) is a fantastic way to engage with your audience and show appreciation for their support. Repost photos or videos from followers who use your products or services, and give them a shoutout in your captions. This not only provides you with fresh content but also encourages more followers to share their experiences with your brand.

9. Plan a Q&A Session

A Q&A session is a great way to interact directly with your audience. Use Instagram Stories to collect questions from your followers, and then create a series of Stories or a Live session to answer them. This can be an excellent opportunity to share more about your brand, provide valuable insights, and build a stronger relationship with your followers.

10. Share Motivational Quotes

Everyone can use a little inspiration, especially during the summer when motivation might wane. Share motivational quotes that resonate with your brand values and audience. Pair these quotes with beautiful, summery backgrounds or images. Encouraging and positive content can drive engagement and create a feel-good atmosphere on your feed.

11. Celebrate International Friendship Day (July 30)

Friendship Day is perfect for heartwarming content. Share stories about your team, highlight partnerships with other brands, or simply post about the importance of friendships. Create a campaign where followers can tag their best friends for a chance to be featured on your page. Use this opportunity to build a sense of community among your followers.

12. Promote Your Upcoming Events

If you have events planned for the summer, start promoting them now. Use Instagram to build excitement and anticipation. Share sneak peeks, behind-the-scenes preparations, and countdown posts. Use Stories and Reels to give a dynamic preview of what attendees can expect. This not only boosts attendance but also keeps your audience engaged and looking forward to your content.

July is brimming with opportunities to create engaging and exciting content on Instagram. By tapping into seasonal themes, trending topics, and interactive formats, you can keep your feed fresh and your followers hooked. Remember, the key to successful social media content is to be authentic, consistent, and creative.

Need more personalised advice or help with your Instagram strategy? Our team are here to help get in touch. Let’s make this summer your best yet on social media!