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The Power of UGC & How to Encourage Followers to Create It


User-generated content (UGC) has become a powerful social media marketing tool that can help businesses connect with their audience in a more meaningful way. UGC is any content that is created by users, customers, or fans, rather than the brand itself. It can take many forms, including reviews, photos, videos, and social media posts. In this blog, we look into the power of UGC and provide tips on how to encourage your followers to create it…

Why is user-generated content important?

UGC is valuable for several reasons. First, it provides social proof that can help build trust and credibility for your brand. When customers see other people using and enjoying your products or services, it can help them feel more confident in their purchasing decisions.

UGC can also help you build a community around your brand. When customers share their experiences and opinions, it can create a sense of belonging and engagement. This can lead to more brand loyalty and word-of-mouth marketing.

Finally, UGC can help you save time and money on content creation. Instead of creating all your content in-house, you can leverage the creativity and enthusiasm of your followers to create authentic and engaging content.

But how can you encourage your followers to create UGC?

  1. Ask for it – The easiest way to get UGC is to simply ask your followers to create it. This can be done through a social media post, email, or on your website. Be clear about what type of content you’re looking for and provide guidelines or prompts to make it easier for your followers to create.
  2. Offer incentives – Offering incentives like discounts, free products, or shoutouts can motivate your followers to create and share UGC. Make sure to communicate the incentive clearly and make it easy for your followers to participate.
  3. Host a contest – Hosting a UGC contest can be a fun and engaging way to encourage your followers to create and share content. Make sure to provide clear guidelines and rules, and offer a valuable prize to incentivize participation.
  4. Share UGC – When you share UGC created by your followers, it can encourage others to do the same. Make sure to give credit to the original creator and ask for permission before sharing.
  5. Engage with your followers – Engage with your followers by responding to their comments and messages and re-sharing any stories or posts. This can help build a sense of community and encourage them to get involved and create UGC too.

Here at South Coast Social, we understand the importance of UGC, in fact, some of our favourite accounts to follow are ones that manage to get the right balance between brand-created and customer-created content and have us coming back for more.

When it comes to our clients, UGC will often play a part in their social media strategies. We work with a variety of brands and, no matter the product or service, we’ve found that the customer always has something of value to add, whether it be a glowing review or a Insta-worthy photo!

Need more tips on UGC and more? Drop us a message and let’s talk social…