The so-called ‘boring’ businesses e.g. accountants, banks and finance providers, insurance firms, energy providers and local councils have all seen unprecedented demand during the Coronavirus pandemic. Who hasn’t spent ages on the phone to at least of one of these people recently?
Whilst these businesses might not have flashy visuals and fun content to share, it’s still vital that they keep their customers updated in times like these.
Here are just some of the reasons why it’s so important to be active on social…
Keeping the conversation going
Being responsive on social media isn’t just good customer service, it also frees up time on the phone or emails. Instant messaging through Facebook or Twitter means that you can quickly copy and paste relevant links or documents in response to customer queries. This will save you time for the more complex cases that require more work.
Sharing positive sentiment
Brands and businesses that have active, well-curated social media channels tend to get more positive sentiment online. A good example of this would be investment app Moneybox, who use their social media to regularly highlight customer feedback.
Social media is one of the best places to share customer testimonials and reviews to lots of people at once. You’re not just demonstrating who you are and what you do, but you’re potentially drawing new customers in.
Reaching new audiences
The potential to reach new clients on social media is huge. You can either achieve this organically – by sharing good-quality engaging content that will appear in lots of people’s timelines – or through social media advertising. When done right, targeted Facebook adverts can pinpoint prospective new customers and bring them straight to your page or website.
Brand awareness and consistency
However people find out about your business, they will expect you to have some sort of presence on social media. If a potential new customer or client searches for you on their preferred platform and can’t find you, they might disengage altogether. Equally, if you haven’t shared any updates for a while, they might assume that you’re no longer operating. This is why it’s important to post regularly – it may feel repetitive to you, but for new followers, this could be content they’re looking for!
If you’re looking to improve your social media presence – or even create one in the first place – we can help. We have proven success with businesses just like yours, getting them key results in a short space of time.