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3 of the Latest Key Social Media Updates (Dec 23)

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Social media is forever changing which makes it easy to miss an update from time to time. Twice a month, we look into three of the latest key updates from the past few weeks from the various social media giants. Here’s what’s been happening recently…

TikTok to Start Selling Concert Tickets In-App

After initially launching its Ticketmaster in-stream purchase partnership in the U.S. last year, TikTok will now enable users in more regions to buy tickets to shows in the app, via an expanded collaboration with the global events giant.

As displayed in the image below, users in over 20 markets will now be able to purchase event tickets in the app, via direct integration with Ticketmaster which will facilitate its in-stream purchase flow.



As explained by TikTok: The partnership promises to bring music fans closer to their favourite artists, as it expands in the U.S. and launches for the first time in the UK, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden. Now, any Certified Artist on TikTok in participating countries can use the Ticketmaster ticketing feature to promote their live dates and connect with fans around the globe.”

TikTok says that, so far, the collaboration has been a success, with many high-profile and lesser-known artists using the integration to help promote their upcoming shows to their expanding TikTok audiences. Indeed, TikTok says that it’s facilitated more than 2.5 billion views of videos utilising the Ticketmaster integration since launching the option in the U.S. last August.

It’s another way for TikTok to deepen its roots in the music scene, with the platform already becoming a critical consideration for many artists trying to reach a wider audience.

Ever Wondered What 25 Years of Google Searches Looks Like?

This week, Google published its latest “Year in Search” overview, highlighting the most searched topics across various categories over the past year. Google’s annual overview of Search trends provides an interesting summary of the year that was, with Google’s dedicated mini-site providing global and regional insights, as well as interactive displays, games, and more.

As explained by Google: Movie and TV shows captivated audiences this year, with “Barbie” and “The Last of Us” becoming the top trending movie and TV show, globally. They even inspired other top trends: Both “Barbie nails” and “Barbie outfits” were top trending searches in the U.S. in their categories. In fact, this year we were all here for the fashion trends — “it’s giving fashion” was the top trending “it’s giving.”

Google’s overview covers recipes, TV shows, movies, songs, and various other categories. There’s also “Top apparel” and other trending search terms, which could help in your product planning, while you can also filter each list by region, so you can get more local insight into interests.

In addition to this, Google’s also celebrating 25 years of Search, with a new element dedicated to historic Search trends.

The “Time Capsule” enables you to test your knowledge of key events of the past 25 years, based on Google Search activity, while you can also refresh your memory with a new video summary of historic Search trends. Take a look!



LinkedIn Launches ‘Guide to Creating’ To Provide More Tips for Members

This could be handy! LinkedIn has recently changed the name of its “Linkedin for Creators” profile to “LinkedIn Guide to Creating”, as it refocuses its efforts on guiding creators within the app.



As explained by LinkedIn: We’ve been actively listening to your feedback and are evolving to better meet your needs. This community’s fantastic insights on the content you want more of, such as tips on driving engaging conversations, carving out your own niche, and investing in yourself, are part of what has guided this change.”

The new approach will see LinkedIn share more content designed to help users maximise engagement in the app, and boost their presence. Which could be handy, particularly when you also factor in the engagement gains that LinkedIn has seen over the last few years. Check out the useful image above and follow the LinkedIn Guide to Creating page here.

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